Vanity

I am well aware of the dangers of Googling yourself.  The two principles of self-Googling state:

1. Why are you doing it?  Vanity, fear or self-doubt.  Whatever it is, it is probably not savoury.
2. What do you hope to find?  Chances are, at least something you find will not be to your liking.

And so it was that the second principle of self-Googling came true.  Just check this out for confirmation.